Try to take those leads down the marketing funnel with the help of email marketing, which, according to a recent study by Econsultancy, has proven to be the most effective channel in terms of ROI or (if you have phone numbers) with the help of your sales department. To start generating leads, create a landing page with a lead-generation form (a “gate”), put some extra effort into promoting it on social media or via paid ads, and start building your email/phone number list.
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The immediate availability and the perceived value of the Ebook as well as the fact that it’s free encourage your audience to provide you with a means of direct communication. Generating LeadsĪccording to Curata Blog, 63% of B2B buyers would happily provide their contact details for an Ebook. Let's take a closer look at each goal and the corresponding scenario. In each case, to achieve your goal you’ll need to structure, write, and distribute your Ebook in a different way. The Content Marketing Institute, for example, sees Ebooks as powerful lead generators, but they can also serve to raise brand awareness or tell a story.
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Get a Professional Writer to Do It for Youħ Marketing Goals Ebooks Can Help You AchieveĮbooks can be used for a variety of purposes.7 Marketing Goals Ebooks Can Help You Achieve.Help you choose the best structure, design, format, and content for your Ebook.ĭiscuss possible promotional activities to help your Ebook thrive. Provide you with actionable advice on the kind of research that needs to be done. Talk about the goals Ebooks can help you achieve. In this guide, we’ll walk you through each step of creating your Ebook. This means conducting topic and audience research, structuring, and writing your book so that it delivers maximal value but doesn’t overwhelm your readers, formatting, publishing, and promoting your Ebook. To avoid disappointing your readers, you have to own the Ebook creation process from start to finish. However, not all Ebooks are equally good. People anticipate an in-depth analysis of their topic of interest and are ready to provide their email address or even phone number in exchange for information.Įbooks can be utilized across the funnel - top, middle, and bottom - because of their versatility and depending on their scope and type.Įbooks can have smooth navigation and plenty of visuals to keep the reader engaged to the very end.Įbooks can help you establish yourself as an industry expert thanks to the in-depth analysis of a topic.Įbooks can be stored and shared in an easy-to-access format, printed out partly or as a whole, and distributed with minimal effort on your side. Why don’t they opt for blog posts instead?Įbooks can be used to move your potential customers down the sales funnel. However, according to the Semrush State of Content Marketing Report 2020, at least 37% of businesses create Ebooks on a regular basis.
Ebooks require a lot of investment: researching the topic, writing, editing, designing, and publishing is not a one-day job.
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